Exciting Changes

As we continue to evolve into a full-spectrum MSP, knowledge truly becomes
the master-key. More and more, I find myself in the daily position of making
decisions for my clients. Gone are the days of simply providing printing
quotes to customers. Now, you advise and educate them on the varied creative
marketing techniques that should be utilized to best assist them in the
full development of their campaigns.

It's amazing to be selling SERVICES to clients versus just selling a
product. The meeting template has changed, as well. Instead of talking about
paper stocks and sizes, we're now discussing email, PURLs, texting, TV, and
radio. We're building entire campaigns from start to finish, and what's
exciting is that we handle 90 percent of the work, from concept to
fulfillment. Yes, times are changing, but what a great change for printers.