As we continue to evolve into a full-spectrum MSP, knowledge truly becomes
the master-key. More and more, I find myself in the daily position of making
decisions for my clients. Gone are the days of simply providing printing
quotes to customers. Now, you advise and educate them on the varied creative
marketing techniques that should be utilized to best assist them in the
full development of their campaigns.
It's amazing to be selling SERVICES to clients versus just selling a
product. The meeting template has changed, as well. Instead of talking about
paper stocks and sizes, we're now discussing email, PURLs, texting, TV, and
radio. We're building entire campaigns from start to finish, and what's
exciting is that we handle 90 percent of the work, from concept to
fulfillment. Yes, times are changing, but what a great change for printers.
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So I'm a bit confused.
ReplyDeleteIf you've become an ad agency - who are your customers?
If you get print jobs from ad agencies, wouldn't you now be in competition with them? I can see offering creative services (which includes marketing) - printers have been doing that for decades. But usually in geographic areas where there are limited or no independent creative shops, that way they are not in conflict with their print buying customers.
As a designer, I would never have a printer who was competing with me for creative services even provide a quote on presswork.