Marketing and Sales = Explosive

Marketing combined with sales is the heart and soul of any business. They can be done eparately or in conjunction, but combined is when they are most powerful. How do you combine sales with marketing well test the market and see what works. Each person on your sales force has unique qualities and abilities. Each tends to lean toward a certain type of clientele. Some focus on technical clients who prefer specific details on project management and product knowledge. Some of your sales force will work clients that care more about social life and activities and have no need for details. Other might work with clients strictly on a consultant-advisory mode that allows them to guide their client in specific directions. Yet, then again, some of you sales force will combine all aspects of these traits into the ultimate selling machine. However your sales staff works each individual salesperson is unique, and your marketing should complement their sales skills set. With multiple, inexpensive campaigns you can target a plethora of clients quickly and
efficiently with personalized direct mail, email, or utilizing other media outlets. Work with your sales staff and understand their unique abilities; then develop targeted campaigns to up sale current clientele or help prospect into new waters. Develop target campaigns that highlight their
abilities to best fit each client. It will take a little work on your part to set this up, or you can partner with company that specializes in this type of sales technique. If you need more detailed assistance, shoot me an email at B4Marketing@gmail.com . Bottom line the technology is out there to use. Use it before your competition does.